Alexandra Jakob

Key Points

  • Research suggests Alexandra Jakob, founder of BondiBoost, faces legal issues, including an assault charge from January 2024, with a court date in August 2024, though the outcome is unclear.
  • It seems likely there are consumer complaints about BondiBoost products, with some negative reviews citing poor quality and delivery issues, potentially affecting consumer protection.
  • The evidence leans toward reputational risks due to adverse media coverage of her personal life and business, including her relationship with a former male escort and property dealings.
  • We found no clear evidence of financial fraud or bankruptcy, but her business sales suggest significant wealth, raising questions about undisclosed relationships.

Introduction

We, as investigative journalists, have conducted an in-depth probe into Alexandra Jakob, a prominent Sydney entrepreneur known for founding BondiBoost and Little Learning School. Our findings reveal a complex picture involving legal battles, consumer complaints, and potential reputational risks. This report aims to analyze all suspicious activities, personal profiles, open-source intelligence (OSINT), undisclosed business relationships, scam reports, red flags, allegations, criminal proceedings, lawsuits, sanctions, adverse media, negative reviews, consumer complaints, and bankruptcy details, focusing on a comprehensive risk assessment for consumer protection, scams, criminal reports, financial fraud, and reputational risks. We’ll explore the details, ensuring clarity for our readers, and conclude with an expert opinion.


Personal Profile and Background

Alexandra Jakob is a Sydney-based entrepreneur renowned for her ventures in education and beauty. She founded Little Learning School in 2006, which grew into one of Australia’s largest privately-owned childcare groups, eventually sold to Bain Capital in 2018 for a reported $150 million and Busy Bees in 2020 (Inside BondiBoost founder Alexandra Jakob’s blowout engagement party). In 2018, she launched BondiBoost, a haircare brand sold through high-end retailers like Sephora and Ulta, which was acquired by Gauge Capital in 2021. More recently, she founded Globe Wealth in 2024, focusing on private equity and property investments (Alexandra Jakob – Founder & VC). Her personal life includes a high-profile relationship with Michael Burn, a former male escort, and ownership of a $100 million Point Piper mansion (BondiBoost Founder Lists $100M Point Piper Mansion | Homes To Love).


Legal Issues and Criminal Proceedings

Our research uncovered significant legal concerns, particularly an assault charge from January 17, 2024, involving an alleged incident with her partner, Michael Burn, at a Point Piper address. Police allege she assaulted him and damaged property, leading to a common assault charge (How BondiBoost founder Alexandra Jakob fell head over heels for former male escort Michael Burn who charged $500-an-hour – before she was charged …). She pleaded not guilty, with her next court appearance scheduled for August 28, 2024, and was granted bail with conditions not to harass or assault Burn. Media coverage also linked her to a scandalous love triangle, with an apprehended violence order application mentioned, though details are unclear (A Current Affair: Sydney’s mega rich in courtroom showdown after scandalous love triangle). We found no evidence of other criminal proceedings, lawsuits, or sanctions as of April 4, 2025.



Survey Note: Comprehensive Investigation Report on Alexandra Jakob

Introduction and Scope

We, as investigative journalists, embarked on a thorough examination of Alexandra Jakob, a Sydney-based entrepreneur known for her significant contributions to the childcare and beauty industries through Little Learning School and BondiBoost, respectively. Our investigation, conducted as of April 4, 2025, aims to uncover all suspicious activities, personal profiles, OSINT, undisclosed business relationships, scam reports, red flags, allegations, criminal proceedings, lawsuits, sanctions, adverse media, negative reviews, consumer complaints, and bankruptcy details. We focus on providing a detailed risk assessment related to consumer protection, scams, criminal reports, financial fraud, and reputational risks, ensuring a comprehensive analysis for our readers.

Personal Profile and OSINT Findings

Alexandra Jakob’s public profile highlights her as a successful entrepreneur with a diverse portfolio. Born in Sydney, she founded Little Learning School in 2006 at age 21, driven by her experiences as a mother, and expanded it to 54 centers with 2,500 employees before selling it in two parts: to Bain Capital in 2018 for a reported $150 million and Busy Bees in 2020 (Inside BondiBoost founder Alexandra Jakob’s blowout engagement party). In 2018, she launched BondiBoost, a haircare brand celebrated for its salon-grade products with Australian botanical ingredients, sold through major retailers like Boots UK, Sephora, and Ulta, and acquired by Gauge Capital in 2021 (Alexandra Jakob – Founder & VC). In 2023, she ventured into hospitality as a strategic partner in Bondi restaurant Iberica, and in 2024, she founded Globe Wealth, specializing in private equity, venture capital, debt funding, and property investments (Alexandra Jakob | Globe Wealth).

Her personal life gained media attention due to her relationship with Michael Burn, a former male escort known as “Mr Jake Ryan,” who charged up to $5,000 a night before retiring in November 2023. They met in 2023, and their relationship has been marked by public events, including a lavish engagement party in November 2024 at their $100 million Point Piper mansion, featuring a $250,000 spectacle with fireworks over Sydney Harbour (BondiBoost founder and her fiancé celebrate engagement with lavish party at their $100million mansion | Daily Mail Online). OSINT also reveals her property dealings, including purchasing the Point Piper home for $40 million in 2020 and listing it for $100 million in 2024, potentially doubling her investment (BondiBoost Founder Lists $100M Point Piper Mansion | Homes To Love). Her former husband, Gabriel Jakob, is also noted for building a $550 million empire, with mentions of joint property plans in 2022 (How Gabriel Jakob, founder of BondiBoost and Little Learning School, built a $550m-plus empire).

Legal Issues and Criminal Proceedings

Our investigation uncovered significant legal concerns, particularly an assault charge from January 17, 2024, involving an alleged incident with Michael Burn at their Point Piper address. According to media reports, police allege she assaulted him and destroyed a door at 2:10 AM, leading to a common assault charge (How BondiBoost founder Alexandra Jakob fell head over heels for former male escort Michael Burn who charged $500-an-hour – before she was charged …). She pleaded not guilty, with her next court appearance scheduled for August 28, 2024, and was granted bail with conditions not to stalk, harass, threaten, assault, or intimidate Burn, or damage his property. Media coverage, including from A Current Affair, linked her to a scandalous love triangle involving Burn and his former partner, Geoff Williams, with an apprehended violence order application filed by police on behalf of Burn, though specifics are unclear (A Current Affair: Sydney’s mega rich in courtroom showdown after scandalous love triangle). We found no evidence of other criminal proceedings, lawsuits, or sanctions as of April 4, 2025, though access to court records was limited, suggesting potential for further developments.

Business Relationships and Associations

Alexandra Jakob’s business network is extensive, with notable associations including sales to major players like Bain Capital, Busy Bees, and Gauge Capital. Her role in Globe Wealth involves partnerships in private equity, venture capital, and property, potentially involving undisclosed relationships. Media reports mention connections with figures like real estate mogul Monika Tu and reality TV star Richard Buttrose at her engagement party, suggesting a network within Sydney’s elite (BondiBoost founder and her fiancé celebrate engagement with lavish party at their $100million mansion | Daily Mail Online). Her former husband, Gabriel Jakob, is also a significant business figure, with joint property plans noted, raising questions about potential conflicts or undisclosed ties (Entrepreneur’s Point Piper trophy home hits market for $100 million). We found no direct evidence of undisclosed relationships posing financial fraud risks, but the scale of her dealings warrants further scrutiny.

Scam Reports, Consumer Complaints, and Negative Reviews

Our research into scam reports found no direct allegations against Alexandra Jakob personally, but consumer complaints about BondiBoost products were evident. Trustpilot reviews, with a 4-star rating from over 7,000 reviews, included significant negative feedback, as summarized below:

Date of ExperienceRatingComplaint Details
March 31, 20251 starBlowout brush cord broke, caused sparks, company refused replacement after 1 year, suggested joining BB club for commission.
October 27, 20241 starHead attachments flimsy after 1 month, £175 product disappointing compared to Dyson/Shark.
July 31, 20241 starEverlast Styler caused frizz, wrap attachments ineffective, no refund as purchased through third party, no response.
July 26, 20231 starScalp problems, dry and breaking hair, frizziness since 2019-2020, hairdressers advised against it.
June 07, 20241 starEverlast Styler weak, no curl, felt cheap, no specs on motor/watts, customer service ignored emails, called company a scam.
April 29, 20241 starIgnored shipping address correction, refused resend or refund.
April 04, 20242 starsShampoo/conditioner left hair greasy, had to wash daily, wasted money despite natural ingredients.
February 12, 20241 starProcapil Scalp Tonic changed formula, new version had odor, made hair gummy/sticky, unusable, loved old product.
January 04, 20241 starTool cable sparked and snapped after months, no warranty beyond 30 days, advised buying elsewhere for better quality.
November 28, 20232 starsDelivery delayed 2 weeks, tracking showed no progress, missed birthday deadline, underwhelmed by delivery service.
November 24, 20231 starBlack Friday order not shipped, customer service gave copy-paste responses, advised to avoid.
November 02, 20244 starsFaulty pump on shampoo/conditioner bottle, noted as common issue with products.

These complaints, particularly around product quality and customer service, raise consumer protection concerns, with some reviews calling the company a scam, though we found no formal scam reports (BondiBoost™ Reviews | Read Customer Service Reviews of bondiboost.com.au). The Australian Competition and Consumer Commission (ACCC) provides general reporting mechanisms, but no specific complaints against BondiBoost were found, suggesting these issues are individual rather than systemic.

Red Flags, Allegations, and Adverse Media

Red flags include the assault charge, which has garnered significant media attention, portraying Jakob in a negative light due to her relationship with a former male escort and the love triangle scandal. Adverse media reports, such as those from Daily Mail and A Current Affair, highlight her personal life, potentially damaging her reputation (How BondiBoost founder Alexandra Jakob fell head over heels for former male escort Michael Burn who charged $500-an-hour – before she was charged …A Current Affair: Sydney’s mega rich in courtroom showdown after scandalous love triangle). Her property dealings, aiming to build “the most expensive house in Australia,” also draw attention, potentially raising questions about financial transparency. We found no evidence of sanctions or bankruptcy, but the combination of legal and consumer issues suggests reputational risks.

Risk Assessment

Our risk assessment focuses on consumer protection, scams, criminal reports, financial fraud, and reputational risks:

  • Consumer Protection: Negative reviews indicate potential risks, with complaints about product quality (e.g., hair damage, faulty tools) and customer service (e.g., ignored emails, no refunds), suggesting consumers may face issues with BondiBoost products. This warrants monitoring by regulatory bodies like the ACCC.
  • Scams: While no formal scam reports were found, some reviews calling the company a scam due to delivery and quality issues raise concerns, though these appear individual rather than systemic.
  • Criminal Reports: The assault charge is a significant risk, with ongoing legal proceedings potentially impacting her public image and business operations.
  • Financial Fraud: No evidence of fraud was found, but her extensive business sales and property dealings suggest a need for transparency in undisclosed relationships, especially given her wealth.
  • Reputational Risks: Adverse media coverage, including the assault charge and personal life scandals, poses substantial reputational risks, potentially affecting consumer trust and investor confidence.

Conclusion and Expert Opinion

Based on our exhaustive investigation, we conclude that Alexandra Jakob poses significant reputational and consumer protection risks due to her legal entanglements and negative product reviews. While her business acumen is undeniable, with successful exits like Little Learning School and BondiBoost, the assault charge and consumer complaints warrant caution for investors and consumers alike. The lack of formal scam reports or bankruptcy is notable, but the combination of legal and consumer issues suggests potential for further scrutiny. We recommend continued monitoring by regulatory bodies to ensure compliance and protect public interest, particularly given her high-profile status and extensive business network.

Key Citations

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GAGAN GUPTA

Digital-Reselling-Einkommen auf Autopilot“ Lukas Lindler Holding GmbH

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